To optimize the market opportunity regarding paper-notebook product, the innovation of product that matches the needs of the local and potential markets is crucial. Indonesia’s demand for paper-notebook also keeps developing. The use of paper-notebook products also affected by the youngsters (productive age), and it estimated that 65% of the total population in Indonesia is in a productive period. A study also found out that despite the widespread use of information and communication technology (ICT), there is a significant number of students who prefer to use a paper-based resource for writing and reading. Paper-notebook is one of the crucial school equipment and always needed.
